A Theory of Semiotics
Author: Umberto Eco
Desc: ..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." --Journal of Aesthetics and Art Criticism ..". draws on philosophy linguistics sociology anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." --Language in Society ..". a major contribution to the field of semiotic studies." --Robert Scholes Journal of Aesthetics and Art Criticism ..". the most significant text on the subject published in the English language that I know of." --Arthur Asa Berger Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs--communication and signification--and offers a highly original theory of sign production including a carefully wrought typology of signs and modes of production.