Salt Sugar Fat: How the Food Giants Hooked Us
Salt Sugar Fat: How the Food Giants Hooked Us
Author: Michael Moss
Desc: Every year the average American eats 33 pounds of cheese and 70 pounds of sugar. They ingest 8 500 milligrams of salt a day double the recommended amount almost none of which comes from salt shakers. It comes from processed food an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft Coca-Cola Lunchables Kellogg Nestlé Oreos Cargill Capri Sun and many more-- Moss’s explosive empowering narrative is grounded in meticulous often eye-opening research. He goes inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouth feel" of fat by manipulating its chemical structure. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: the industry itself would cease to exist without salt sugar and fat.