The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Author: Clayton M. Christensen
Desc: Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse disappear completely. And he not only proves what he says he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub Intel's 8088 processor or the hydraulic excavator for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies "The Innovator's Dilemma" presents a set of rules for capitalizing on the phenomenon of disruptive innovation.