The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Desc: An alternate cover edition exists here. The tipping point is that magic moment when an idea trend or social behavior crosses a threshold tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu so too can a small but precisely targeted push cause a fashion trend the popularity of a new product or a drop in the crime rate. This widely acclaimed bestseller in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon is already changing the way people throughout the world think about selling products and disseminating ideas. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends the people who create the phenomenon of word of mouth. He analyzes fashion trends smoking children's television direct mail and the early days of the American Revolution for clues about making ideas infectious and visits a religious commune a successful high-tech company and one of the world's greatest salesmen to show how to start and sustain social epidemics.